Leadership, Part-Time

Get a seasoned Chief Marketing Officer who understands both business growth and spiritual integrity—without the $200k+ salary and equity of a full-time executive.

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Strategic Leadership Without the Overhead

As your Fractional CMO, I provide high-level strategic guidance tailored for healing organizations, helping you build a strong marketing foundation, optimize channels, and implement systems—all without the overhead of a full-time hire.

What You Actually Get

Strategic Leadership Without the Overhead

1. Strategic Foundation (Month 1)

  • Complete marketing audit: current state assessment
  • Competitive landscape analysis
  • Customer journey mapping
  • Brand positioning review and recommendations
  • 90-day strategic roadmap with priorities

2. Ongoing Strategic Guidance (Month 2+)

  • Bi-weekly or weekly strategic calls (your choice)
  • Marketing budget planning and allocation
  • Channel strategy and optimization
  • Team direction and guidance (I tell your team what to do and why)
  • Performance tracking and metric reviews
  • Course corrections as market conditions change

3. Systems & Infrastructure

  • Marketing technology stack recommendations
  • Automation and workflow design
  • Analytics setup and dashboards
  • Reporting frameworks
  • Process documentation

4. Growth Planning

  • Quarterly strategic planning
  • New program/service launch strategies
  • Partnership and referral program development
  • Pricing strategy optimization
  • Market expansion planning
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Month 1: Clarity & Direction
Gain complete clarity on your marketing landscape, a strategic roadmap, and confidence in your marketing direction with Sweetgrass.
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Month 2: Alignment & Efficiency
Implement quick wins, align your team, improve tracking, and reduce wasted marketing spend with Sweetgrass's strategic guidance.
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Month 3: Sustainable Growth
Establish smooth systems, data-driven decision-making, and a foundation for sustainable growth with Sweetgrass's support.
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What you WON'T see in 90 days:
10x revenue growth (that takes 6-12+ months of consistent execution) Overnight transformation (real change requires time and implementation) Perfect execution without any adjustments (we'll course-correct as we learn)

HOW WE WORK TOGETHER

Strategic Leadership Without the Overhead

Month 1: Discovery & Foundation (15-20 hours)

Week 1: Deep Dive

  • Kickoff call: business goals, challenges, current state
  • Access setup: analytics, CRM, social platforms, financials
  • Team interviews (if applicable)
  • Customer data and feedback review

Week 2: Analysis

  • Website and digital presence audit
  • Competitor analysis (5-10 key competitors)
  • Customer journey mapping
  • Pricing and positioning evaluation
  • Marketing spend analysis and ROI assessment

Week 3: Strategy Development

  • Strategic roadmap creation
  • Priority identification (quick wins + long-term initiatives)
  • Budget allocation recommendations
  • Team/resource needs assessment

Week 4: Presentation & Planning

  • 90-minute strategy presentation
  • Q&A and refinement
  • Month 2 tactical planning
  • Success metrics definition

Months 2-3: Implementation & Optimization (10-15 hours/month)

Weekly or Bi-Weekly Strategic Calls (your choice):

  • Progress review
  • Problem-solving and decision-making
  • Team direction and guidance
  • Metric analysis and course correction

Asynchronous Support:

  • Email/Slack for strategic questions
  • Document review and feedback
  • Vendor/agency evaluation if needed

Monthly Deliverables:

  • Performance dashboard review
  • Strategic recommendations based on data
  • Next month priorities and action items

Month 4+: Ongoing Partnership

  • Quarterly strategic planning sessions
  • Continued bi-weekly or weekly calls
  • Proactive opportunity identification
  • Team coaching and development
  • Launch support for new initiatives

Business moves at the speed of trust.

I’m here to provide strategic clarity, clear direction, and systems that compound over time—not magic bullets or overnight miracles.

What This Is Not

I’m your strategic brain, not your marketing department. I don’t:
  • Run your paid ads (but I'll create the strategy and tell your team what to test)
  • Post your social media content (but I'll build your content strategy and calendar)
  • Write blog posts (but I'll define your content pillars and SEO approach)
  • Design graphics (but I'll guide your brand direction and visual strategy)
  • Manage day-to-day execution (but I'll create the systems and processes)
Why? Because you’d be overpaying for execution when you need strategy. Hire contractors at $25-50/hour for tactics. I’ll give them the roadmap.

Frequently Asked Questions

Explore common questions about our strategic marketing services for healing organizations and how we can support your mission.
I provide strategic leadership as your internal CMO, guiding your marketing direction instead of just executing tactics.
I can help identify and vet contractors, VAs, or agencies to handle execution, building your marketing infrastructure.
No, I focus exclusively on plant medicine retreats, trauma healing centers, conscious wellness, and spiritual education.

The 3-month minimum ensures we have time to build strategy and see initial results. After that, it’s month-to-month with 30-day notice. If there are issues, I address them directly—I’m not here to waste your time or mine.

Yes. Start with a Strategic Intensive Session ($1,200) to solve a specific challenge and see if we work well together. If there’s strong alignment, we can transition to ongoing fractional CMO work.

Get Started Today

Learn how Sweetgrass can elevate your healing organization’s marketing strategy.
Schedule a Call

Investment & Commitment

Choose a plan that aligns with your organization’s growth and needs.

Standard Tier

Ideal for emerging organizations seeking strategic guidance.

$4,000/month

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Premium Tier

Designed for established organizations needing deeper involvement.

$6,500/month

Choose Premium
Minimum Commitment: 3 months to establish foundation and see meaningful results. After that, month-to-month.

What You'll Need

  • Someone to execute tactics (internal team member, VA, or contractors)
  • Access to your marketing platforms, analytics, and financials
  • Willingness to implement recommendations
  • Patience for the process (strategy takes time to show ROI)

READY TO TALK?

If you're leading a healing organization that's ready to grow with strategic clarity and integrity, let's have a conversation.

I work with a small number of clients at a time—typically 3-5 organizations. If your mission resonates and you're serious about building sustainable marketing systems, I'd love to explore if we're a fit.
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How We Work

  • Video calls for strategic sessions (Zoom, Google Meet)
  • Email or Slack for asynchronous communication
  • Shared documents for roadmaps, reports, dashboards
  • AI-powered note-taking during calls for comprehensive documentation
  • Travel to your location if needed (travel expenses covered by client)

What I Need From You

  • Access to: website analytics, CRM, social media, advertising platforms, email marketing
  • Financial data: revenue by service/program, marketing spend, customer acquisition costs
  • Team availability for interviews (if applicable)
  • Customer feedback and data (reviews, surveys, support tickets)

Legal & Payment

  • Signed contract required (I’ve been burned before, not again)
  • First month + last month paid upfront
  • Monthly thereafter via wire, Zelle, PayPal, or Wise
  • Payment plans available for nonprofits (case-by-case basis)
  • Pausing contract for 30+ days requires restart fee